Understanding Online Reviews & Marketing For Your Business
Are you frustrated by online reviews?
Hi, I'm Lavi. I've spent the last 10 years of life educating
people on how to market their business.
Marketing Companies Love to Make Online Advertising Sound Complicated: You Can Learn The Basics in 1 HOUR!
The average business owner receives 5 advertising sales calls a day! Every business needs advertising and companies know this. How many times have you heard about clicks, impressions and conversions? The marketing speak that makes your head spin?
You get caught up in the marketing jargon and it distracts you from learning about how online advertising works. You spend more time negotiating the deal and commonly forget the most important part of online advertising...
Does your business look attractive to customers online?
We know there are willing buyers searching on the internet for products and services that you offer. It's important that you understand why a potential customers would choose you over a competitor.
When you understand the "why" behind your customers reasons for choosing a business online, then you will understand "how" your business should look on review sites.
I Don't Need Online Review Sites. My Business is Doing Fine Without Marketing.
I agree that most businesses owners have pulled themselves up by the bootstraps and created great local businesses. You probably started your business when the only directory was the Yellow Pages. You earned the customers you have through hard work and I will always applaud that. This is about where you will get customers for the next 10 years.
Consumers have changed: If you don't believe me, believe these business publications.
- 90 % of consumers read online reviews before visiting a business. [Forbes]
- Every 1 Star increase of your rating means a 5-9% increase in revenue. [Business Insider]
- 84% of consumers trust reviews more than a personal recommendation. [Citation]
The customers that will grow your business for the next 10 or 20 years will make their buying decision based on the online reputation of a business. It's important that you have a basic understanding of how online reviews and online marketing works.
Your Customers are Already Reading Your Online Reviews. You Should Join The Conversation.
It is normal and human to fear and avoid things we don't understand. It is normal to be afraid of criticism about the business that you pour your life into. It will make your business stronger if you engage with those who love you and those who have criticisms.
I Don't Have Time to Manage My Reputation. I Can Hire a Company to Do This For Me.
No one will ever care about your business as much as you do.
You built your business from the ground up or you purchased it after working your butt off. You took large amounts of risk to be your own boss. I agree that you should delegate tasks. Understanding the basics of how your online reputation works is a great tool for every business owner to have and it could save you $1,000's in costly marketing errors.
Would you trust the bank with your money if you didn't at least have basic knowledge of how money works? - something short and anecdotal will work here. I don't like the banker reference, but just a general idea.
Every business owner can't manage their entire marketing strategy. You wear multiple hats. You are the accountant. You are the manger. You are the cashier at times. You are the receptionist.
You may not do any of those jobs as well as the employees you hire to handle them, but I guarantee that you understand the basics of how they are all done. Your online reputation is no different.
I Want 3 Images Here That Will Resonate As They Skim Through
[I was doing some research on how many business owners have no idea how their online reputation or marketing works and how costly it is]
Leaving Money On The Table By Not Understanding This
Improving your reputation can represent up to a 9% increase in revenue!
Reputation management companies cost in excess of $3,000 a year. Money you could save from 1 hour of learning
Final List To Get Points Across on Why THEY Need To Understand This
Now We Transition To Why We Started This Business And How We Plan To Help
The scene is set and the attention should be capture by this point. I'd like to put in a personal story of some of the business owners we've worked with over the past 10+ years. Why it matters to us and why we feel compelled to do something about it.
Most business owners don't need a management company. They need someone they can consult with every 3 months. They need a database of help at their fingers. Responding to reviews and making sure your phone number is correct on your listing are things that your current employees can already be doing.
Save yourself $4000 a year in management fees. Get help when you need it.
Why Are We Passionate About This And What We Believe
People will doubt what you say, but they will always believe what you do.
Selling someone a product and service that they don't understand the basics of is wrong and many would say it's theft. I don't believe that businesses should be taken advantage of because no one wants to take the extra effort to help them learn how to fish .
I Would Like to INVITE You to the
Reputation Matters Conference
I'm hosting a 1 hour conference where I will show you how to take control of your online listings and start growing your business.
[Give a general list of what will be discussed and what the biz owners is going to get]
- 11 Hour to Learn What we know from 15 years of experience.
- 2No Pressure Selling. In fact I won't ask you to buy anything. [See Below for Business Analysis Package]
- 3Top 3 General Benefits Biz owner Will Walk Away With.
What People Are Saying About Our Solution
(Can we get testimonials?)
“Social proof comes with customer testimonials.”
"Testimonial from a business owner about how we've helped them
We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."
Name
- Job Title or Business
“Here's what the perfect testimonial looks like..."
“This is where a testimonial will go."
Name
- Job Title or Business
Signup For The Reputation Matters Conference
Everyone who signs up will receive a free copy of my book. This is my gift to you.
The book covers the following topics:
- Top 5 free Tips you can use today to improve your online listings
- How to handle negative reviews [with templates]
- How to ad free tracking numbers to your Yelp, Google, Facebook and Trip Advisor listings.
One More Testimonials If We Can Get Them
“Keep displaying testimonials for social proof."
“Here, we have a second testimonials section, right after the purchase section. Now that we've asked the reader to pull the trigger, they might feel some resistance and testimonials can help reassure them.”
We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."
Shane Melaugh
- Job Title or Role
Lavi Schecter
Founder Of The Reputation Professionals
About Me
Insert Bio
Address Any Last Minute Objections Here
After the first call to action, use testimonials, case studies, more points lists and more text blocks to address all possible objections your visitors may have. Knowing these objections is very important... and you can learn all about them by talking to your customers and visitors. Give them a way to communicate with you and you'll quickly learn what's on your reader's mind as she goes through this page.
This part of the sales page can be a lot longer than it is in this template. There may be many objections that come up and you can address them all. If you dedicate a separate text block or a sub-heading to each one, your visitors can easily find the ones they have on their minds and skip the rest.
Major Objection #1
People are risk averse. We dread making a mistake and wasting our time and money on something that turns out to be rubbish. This is the part of the sales page where you can appease all those worries. One of the most important things you must learn about people in your market is what kinds of objections they have, so that you can effectively address them here.
The Problems You Will Be Able To Solve After Attending
What You Will Get When You Attend
This is a NO PRESSURE environment.
My goal is to educated you on how to mange your online reputation. If you decide that you want to hire me as a consultant, I have a one time flat fee. [go over $300 flat fee product]
Frequently Asked Questions
Why add an FAQ section like this?
How about adding a contact link?
What about exit intent lightboxes?
What questions belong here?
Have you tried a chat widget?
Answer questions, save space.
P.S.: Welcome to the post script section of the page. You can have one or several of these. This part is all about loss aversion. Here is where you can remind your reader that if they don't jump on this opportunity right now they will be missing out.
After the post scripts, use the link below to link to your purchase section or the checkout page.
Copyright -