Hi, I'm Lavi. I've spent the last 10 years of life educating
people on how to market their business.
The average business owner receives 5 advertising sales calls a day! Every business needs advertising and companies know this. How many times have you heard about clicks, impressions and conversions? The marketing speak that makes your head spin?
You get caught up in the marketing jargon and it distracts you from learning about how online advertising works. You spend more time negotiating the deal and commonly forget the most important part of online advertising...
Does your business look attractive to customers online?
We know there are willing buyers searching on the internet for products and services that you offer. It's important that you understand why a potential customers would choose you over a competitor.
When you understand the "why" behind your customers reasons for choosing a business online, then you will understand "how" your business should look on review sites.
I agree that most businesses owners have pulled themselves up by the bootstraps and created great local businesses. You probably started your business when the only directory was the Yellow Pages. You earned the customers you have through hard work and I will always applaud that. This is about where you will get customers for the next 10 years.
Consumers have changed: If you don't believe me, believe these business publications.
The customers that will grow your business for the next 10 or 20 years will make their buying decision based on the online reputation of a business. It's important that you have a basic understanding of how online reviews and online marketing works.
It is normal and human to fear and avoid things we don't understand. It is normal to be afraid of criticism about the business that you pour your life into. It will make your business stronger if you engage with those who love you and those who have criticisms.
No one will ever care about your business as much as you do.
You built your business from the ground up or you purchased it after working your butt off. You took large amounts of risk to be your own boss. I agree that you should delegate tasks. Understanding the basics of how your online reputation works is a great tool for every business owner to have and it could save you $1,000's in costly marketing errors.
Would you trust the bank with your money if you didn't at least have basic knowledge of how money works? - something short and anecdotal will work here. I don't like the banker reference, but just a general idea.
Every business owner can't manage their entire marketing strategy. You wear multiple hats. You are the accountant. You are the manger. You are the cashier at times. You are the receptionist.
You may not do any of those jobs as well as the employees you hire to handle them, but I guarantee that you understand the basics of how they are all done. Your online reputation is no different.
[I was doing some research on how many business owners have no idea how their online reputation or marketing works and how costly it is]
Leaving Money On The Table By Not Understanding This
Improving your reputation can represent up to a 9% increase in revenue!
Reputation management companies cost in excess of $3,000 a year. Money you could save from 1 hour of learning
The scene is set and the attention should be capture by this point. I'd like to put in a personal story of some of the business owners we've worked with over the past 10+ years. Why it matters to us and why we feel compelled to do something about it.
Most business owners don't need a management company. They need someone they can consult with every 3 months. They need a database of help at their fingers. Responding to reviews and making sure your phone number is correct on your listing are things that your current employees can already be doing.
Save yourself $4000 a year in management fees. Get help when you need it.
People will doubt what you say, but they will always believe what you do.
Selling someone a product and service that they don't understand the basics of is wrong and many would say it's theft. I don't believe that businesses should be taken advantage of because no one wants to take the extra effort to help them learn how to fish .
I'm hosting a 1 hour conference where I will show you how to take control of your online listings and start growing your business.
[Give a general list of what will be discussed and what the biz owners is going to get]
(Can we get testimonials?)
"Testimonial from a business owner about how we've helped them
We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."
“This is where a testimonial will go."
Everyone who signs up will receive a free copy of my book. This is my gift to you.
The book covers the following topics:
“Here, we have a second testimonials section, right after the purchase section. Now that we've asked the reader to pull the trigger, they might feel some resistance and testimonials can help reassure them.”
We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."
Founder Of The Reputation Professionals
Insert Bio
After the first call to action, use testimonials, case studies, more points lists and more text blocks to address all possible objections your visitors may have. Knowing these objections is very important... and you can learn all about them by talking to your customers and visitors. Give them a way to communicate with you and you'll quickly learn what's on your reader's mind as she goes through this page.
This part of the sales page can be a lot longer than it is in this template. There may be many objections that come up and you can address them all. If you dedicate a separate text block or a sub-heading to each one, your visitors can easily find the ones they have on their minds and skip the rest.
People are risk averse. We dread making a mistake and wasting our time and money on something that turns out to be rubbish. This is the part of the sales page where you can appease all those worries. One of the most important things you must learn about people in your market is what kinds of objections they have, so that you can effectively address them here.
My goal is to educated you on how to mange your online reputation. If you decide that you want to hire me as a consultant, I have a one time flat fee. [go over $300 flat fee product]
P.S.: Welcome to the post script section of the page. You can have one or several of these. This part is all about loss aversion. Here is where you can remind your reader that if they don't jump on this opportunity right now they will be missing out.
After the post scripts, use the link below to link to your purchase section or the checkout page.
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